Module 3. Unit 1 – Interacting through open data

Unit 1 provides exercises and tools for the analysis and use of open data to interact.

Digital data introduced a unique transformation in our communication habits. Let’s think about the marketing dimension: the possibility to check how many people visited a page or the impact of a digital campaign. The marketing plan of companies was revolutionised towards client-focused, data-driven approaches. Digital data are everywhere. Any single action on the web is registered. Understanding data and their meaning is fundamental to make responsible choices.

The term “virtual or digital communication” refers to the ability to communicate through different digital channels. It is useful to know all the benefits, limits and the language to use in this new form of communication (Bua, 2018). Communicating data means transferring quantitative information about the world around us.

What are these numbers telling us?

Considering the immense quantity of numbers and statistics filling our lives every day, it may be confusing and complex to get a meaning out of them. Numbers alone cannot transfer any meaning, that is the reason why you should always treat them with effective tools.

The activities proposed in this Unit include a reflection on the functioning of geodata and on the choice of specific open data tools or software according to the context, in order to enable readers to discover the possibilities of communication through open data and identify the most appropriate means to make this interaction as effective as possible.


  • Select a variety of open data tools for efficient interaction
  • Use appropriate digital communication means for a given context

DigComp Competence area 2.1 Interacting through digital technologies