Module 3 – Unit 1 – Interacting through open data

This unit provides exercises and tools for the analysis and use of open data to interact.

Digital data introduced a unique transformation in our communication habits. Let’s think about the marketing dimension: the possibility to check how many people visited a page or the impact of a digital campaign. The marketing plan of companies was revolutionised towards client-focused, data-driven approaches. Digital data is everywhere. Every single action on the web is registered.

Understanding data and its meaning is fundamental to make responsible choices.

The term “virtual or digital communication” refers to the ability to communicate through different digital channels. It is useful to know all the benefits, limits and the language to use in this new form of communication (Bua, 2018).

Communicating data means transferring quantitative information about the world around us. Yet, the immense quantity of numbers and statistics filling our lives every day, may create some confusion and make it difficult to get a meaning out of them. Indeed, numbers alone cannot transfer any meaning, that is the reason why you should always treat them with effective tools.

Activity: Examine the learning outcomes of this unit

The activities proposed in this Unit include reflections on the functions of geodata and on the choice of specific open data tools or software, based on context. The purpose is to enable you to discover the possibilities of communication through open data and identify the most appropriate means to make this interaction as effective as possible.

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Activity: Review the presentation by clicking on the image and complete the activities on Becoming a powerful communicator

Explorer Level Presentation: Module 3 unit 1