Module 2 – Integrating & re-elaborating digital content

Digital content is easy to share, although it is also a challenge to keep it visible online.

Digital publishing platforms  keep track of favourite content by using opportunities for readers to use ‘likes’ and ‘shares’. The more engagement you have with your audience, the more visibility your content receives.

Activity: Read the Module 2 Learning Outcomes  

To make sure that your content is visible the right platform should be chosen. It depends on the goals that you would like to achieve and the audience you target. Interestingly, not only the content has a targeted audience but the platform itself creates a very specific community. You may be astonished by how different ‘Instagrammers’ are from ‘Facebookers’.

Do you target a young audience? Think of TikTok. Are you aiming at people with a conservative approach to life? Consider Facebook. These are basic examples of how important it is to choose the right publishing platform.

However, keep in mind that the content itself plays a special role. Different publishing platforms are focused on specific formats. Video content is used in TikTok, images are shared in Instagram and text information is better spread via Facebook. 

Sharing digital content online gives the  option to receive instant feedback on what has been published. A comment section makes it possible to connect with your audience and to interact with it. If you publish content, take the time to read the comment section, to reply and to thank the audience for watching the video.  

For educational purposes you may want to let students choose the platform they use, but you can guide them to the preferred one according to the goals and the topic

Explorer level

A nice way of sharing your data is to integrate it into a story map.

A story map is a web tool that allows multimedia resources including maps that can be  thoughtfully created, given context, and provided with supporting information so it becomes a stand-alone teaching tool or resource. It integrates maps, legends, text, photos, and video and provides functionality, such as swipe, pop-ups, and time sliders, that helps users explore this content.

Mapping information is visual and the results address a wider audience that tables of data. Story maps can help to deliver complicated subjects in an easy way. At first sight it might seem complicated but it doesn’t require a lot of skills to master.

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Expert level

Survey results can be visualised inside ArcGIS Online. The collected data can be better analysed, you can also search for extra information (data layers) to be added to your map, and share the results 

Integration of maps in a story allows you to make the content interactive and it is possible to increase engagement. In order to make the user interact with the map, try using the concept of two layers information concept.

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